It’s been a hot minute since I’ve been able to produce some videos! And man, I’ve really missed it. I’m constantly battling the tension between being someone who loves to create, but having a job where I manage stuff. Over the course of my career, I’ve found that it’s close to impossible, at least for me, to be both creator and the manager at the same time!
I recently spent a couple weeks putting together a “corporate style” video for an event we were hosting that pretty much read like a brochure. I was getting frustrated with the direction it was going and how boring it was. I was also running out of time to launch it since the event was literally looming over me in a few days.
Then it struck me at the 11th hour that it would be a lot more interesting if I could figure out how to turn it into a story and make it relatable. In the middle of the night I had the idea of Alex, the prototypical financial advisor client that we’re looking to serve. So after scrapping most of what I’d done and spending a full weekend and some super late nights redoing the project, I finished this overview video the day before the event. It’s been a while since I’ve been in After Effects and I wish I could say it’s like riding a bike. But it’s really not!
In this second video, I’m envisioning the origin story of my character as he’s challenged to think differently about his calling as a financial advisor. I’m hopeful this is the launching point for an extended marketing campaign!